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The following (brief) case histories cover six marketing situations and five kinds of business. The Objectives, Methodology, Results and Price are outlined for each.
| Case No. | Business Type | Marketing Task |
|---|---|---|
| 1. | Health Care | Sizing up the competition |
| 2. | Health Care | Testing marketing messages |
| 3. | Retail Stores | Understanding customers |
| 4. | Two-year Colleges | Defining opportunities |
| 5. | Public Transportation | Evaluating promotion outcomes |
| 6. | Heavy Manufacturing | Assessing training needs |